MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
Building Safety Act 2022: The GEO Opportunity for UK Construction Firms
Quick answer: The Building Safety Act 2022 introduced the most significant regulatory change in UK construction in a generation. The golden thread …
GEO (Generative Engine Optimisation)
ChatGPT vs Perplexity vs Google AI Overviews: Which Matters Most for UK B2B?
Quick answer: All three platforms matter, but they matter differently depending on your sector and buyer profile. Google AI Overviews has the largest reach, …
GEO (Generative Engine Optimisation)
GEO for B2B SaaS: The Complete Playbook for AI Citation Authority
Quick answer: B2B SaaS buying journeys are increasingly AI-mediated. Buyers ask ChatGPT to compare platforms, use Perplexity to research solutions, and …
GEO (Generative Engine Optimisation)
GEO for NHS Trusts and Healthcare Commissioners: Public Sector AI Visibility
Quick answer: NHS trusts and healthcare commissioners face a new challenge: patients and professionals increasingly use AI tools for health information, …
GEO (Generative Engine Optimisation)
GEO for Physiotherapy and Allied Health: Building AI Visibility for Patient Discovery
Quick answer: Patients increasingly use AI tools to research physiotherapy options, compare approaches, and find specialists for specific conditions. HCPC …
GEO (Generative Engine Optimisation)
GEO for UK Accountancy Practices: AI Visibility in the Making Tax Digital Era
Quick answer: UK business owners increasingly use AI tools to find and evaluate accountants. “Best accountant for Making Tax Digital,” …
GEO (Generative Engine Optimisation)
GEO for UK Dental Practices: Winning Patients Through AI Search
Quick answer: Patients increasingly research dental treatments and practices through AI tools before making contact. “Best dentist for dental implants …
GEO (Generative Engine Optimisation)
GEO for Wealth Managers and Asset Managers: AI Visibility for HNW Client Discovery
Quick answer: High-net-worth clients are using ChatGPT, Perplexity, and Google AI Overviews to research wealth management options, compare providers, and …
GEO (Generative Engine Optimisation)
GEO vs SEO Agency: Which Does Your Business Actually Need?
Quick answer: If most of your leads come from traditional Google search results, an SEO agency still delivers value. If your prospects are increasingly using …
GEO (Generative Engine Optimisation)
In-House GEO vs Hiring a GEO Agency: An Honest Comparison
Quick answer: Building GEO in-house gives you long-term control but requires specialist skills that barely exist in the job market yet, significant tooling …
GEO (Generative Engine Optimisation)
MarGen vs Hallam: GEO Agency Comparison for UK Businesses
Quick answer: Hallam is a well-respected full-service digital marketing agency with offices in Nottingham and London, delivering SEO, PPC, content, and digital …
GEO (Generative Engine Optimisation)
MarGen vs Minuttia: GEO Agency Comparison for Content-Led Businesses
Quick answer: Minuttia is a content and SEO agency that builds organic growth through in-depth content strategy and technical SEO. MarGen is a specialist GEO …