MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
How to Get Cited by ChatGPT and Perplexity: A Practical GEO Guide
The question is simple but the answer requires real work: how do you get AI tools to mention your brand when someone asks a question in your space?
This guide …
GEO (Generative Engine Optimisation)
Featured Snippets in 2026: How to Win Position Zero
Position 1 in Google is no longer the most valuable position. Position zero, the featured snippet that sits above all ranked results, commands more attention, …
AI (Artificial Intelligence)
How to Write Content That AI Models Actually Cite
There is content that AI models cite, and there is content they ignore. The difference is not always quality in the traditional sense. It is structure, clarity, …
AEO
Schema Markup for SEO and AEO: The Complete Practical Guide
Schema markup is the single most underdeployed technical tool in most businesses’ search strategy. The majority of websites have either no schema, minimal …
SXO
Core Web Vitals and SXO: How Page Speed Affects Conversions and Rankings
Core Web Vitals became a confirmed Google ranking factor in 2021. Since then, the metrics have been updated, the thresholds have tightened, and the proportion …
AI (Artificial Intelligence)
AI Overviews: What They Are and How to Appear in Them
Google AI Overviews are the boxed AI-generated summaries that now appear at the top of millions of Google searches. They intercept user attention before any …
AEO
Voice Search Optimisation in 2026: The AEO Practitioner's Guide
Voice search is no longer a novelty. It is the default interface for tens of millions of daily queries, from quick factual lookups to local business searches to …
AI (Artificial Intelligence)
Prompt Cluster Research: How to Find the Questions AI Is Answering in Your Market
If keyword research is the foundation of traditional SEO, prompt cluster research is the foundation of GEO. It is the practice of mapping the specific questions …
AI (Artificial Intelligence)
Building Your Brand's Entity Signals for AI and Search Visibility
AI models and search engines do not just read your content. They build a model of who you are based on signals from across the web. This model, your entity, is …
AI (Artificial Intelligence)
Content Repurposing with AI: How to Get 10x Output from Every Article
The businesses winning at content marketing in 2026 are not those that produce the most content from scratch. They are the ones that extract the most value from …
GEO (Generative Engine Optimisation)
Search Intent Matching: Why Most High-Traffic Pages Do Not Convert
Your analytics dashboard shows 50,000 visits to a blog post. Your sales team is getting very few enquiries from the blog. Your bounce rate on that page is 84%. …
SEO
Programmatic SEO: How to Create Hundreds of High-Quality Pages at Scale
Some of the most search-dominant websites in their categories did not get there by writing individual articles about every possible topic. They got there by …