MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
The GEO, AEO, AIO, SXO Framework: A Complete Introduction
The challenge facing any business serious about search visibility in 2026 is not choosing between different approaches. It is understanding that modern search …
AI (Artificial Intelligence)
How to Audit Your AI Search Visibility (And What to Do About the Gaps)
Before you can improve your search visibility, you need to know where you stand. For most businesses, that means running an audit they have never done before: a …
GEO (Generative Engine Optimisation)
The 90-Day AI SEO Plan: How to Implement GEO, AEO, AIO, and SXO from Scratch
The most common reason businesses fail to implement a modern search strategy is not lack of knowledge. It is lack of sequencing. They know what to do but not …
B2B Growth Methods
MarGen vs Omniscient Digital and RevenueZen: UK vs US B2B GEO Comparison
Verdict: Omniscient Digital and RevenueZen are both excellent US B2B GEO agencies with strong SaaS track records. For UK businesses — and particularly UK …
GEO (Generative Engine Optimisation)
MarGen vs First Page Sage: UK Alternative for Regulated Sectors
Verdict: First Page Sage is legitimately one of the best GEO agencies in the world — they pioneered the discipline and their research output is outstanding. …
GEO (Generative Engine Optimisation)
MarGen vs Passion Digital: Which Agency After the Pixis Acquisition?
Verdict: Passion Digital is a well-regarded London agency with genuine GEO capability, now backed by Pixis.ai’s AI platform technology. For enterprise …
AI Citations
MarGen vs Whitehat SEO: B2B AEO and GEO Agency Comparison
Verdict: Whitehat SEO is an excellent B2B AEO and SEO agency with genuine pipeline-reporting discipline. For B2B SaaS businesses using HubSpot, they are hard …
B2B Growth Methods
MarGen vs Appear Online: Regulated B2B GEO Agency Comparison
Verdict: Appear Online is one of MarGen’s closest competitors — both serve regulated sectors and both take GEO seriously as a discipline. The difference …
GEO (Generative Engine Optimisation)
MarGen vs Found Agency: GEO Comparison for UK Businesses
Verdict: Found is one of the UK’s strongest enterprise GEO agencies. For regulated B2B businesses — particularly those in financial services, legal, …
B2B Growth Methods
MarGen vs ClickSlice: B2B GEO Agency Comparison 2026
Verdict: ClickSlice is one of the better London GEO agencies for e-commerce and SaaS businesses. For regulated UK B2B sectors — financial services, legal, …
B2B Growth Methods
MarGen vs Buried Agency: Which GEO Agency is Right for Your B2B Business?
Verdict in one sentence: Buried Agency is an excellent choice for B2B businesses seeking broad-spectrum GEO. MarGen is the better choice for UK businesses in …
AI (Artificial Intelligence)
GEO for Regulated Industries: AI Citation Strategy for Financial Services, Legal, Healthcare & Construction
Quick answer: Regulated industries — financial services, legal, healthcare, and construction — benefit more from GEO than most sectors because AI systems are …