MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
Cold Email
Generate More Leads For Ultimate Growth
Introduction There’s no doubt that lead generation is an essential part of sales and marketing. But generating leads can be time-consuming and expensive. …
Lead Generation
Lead Generation Marketing – Complete Guide
What is Lead Generation Marketing? Lead generation marketing can be defined as the process of acquiring new customers by generating leads through various …
Cold Email
Cold Email Follow Up – A Complete Guide
Writing effective cold emails is not an easy skill to master and cold email follow-up is even harder.
Cold email follow-up can be a powerful tool for increasing …
Cold Email
How To Write Personalised Cold Emails That Convert
Personalised cold email is what differentiates MarGen. We personalise every point of our outreach to deliver higher open rates, replies and conversions for …
Lead Generation
Outsourced Lead Generation
What is outsourced lead generation? Outsourced lead generation is the process of finding and acquiring new customers from outside your current customer base. …
Lead Generation
Best Social Media Tactics for B2B Lead Generation
How to Prioritize Social Media Lead Generation Tactics Discover how to identify the best social media tactics for B2B lead generation. MarGen & Digital …
Lead Generation
The Best B2B Lead Generation Strategies 2023
Marketing Automation For Lead Generation B2B Lead Generation Strategies 2023… So, you want to learn the B2B lead gen machine and how it works. A social …
Lead Generation
Best B2B Lead Generation Strategies To Generate More Sales
In this quick-read, we’ll discuss the 3 top lead generation strategies to generate more B2B leads for your business. These are the methods we use to not …