MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
How to Get Your IFA Practice Visible in AI Search Results
To get your IFA practice visible in AI search results, you need to build entity authority that links your firm to the FCA register, recognised financial …
GEO (Generative Engine Optimisation)
How to Get Your Law Firm to Appear in AI Search Results UK
To get your law firm visible in AI search results, you need to build entity authority that connects your firm to the SRA register, recognised legal directories …
GEO (Generative Engine Optimisation)
How to Measure Your AI Search Visibility: The Complete Guide
To measure your AI search visibility, you need to track three primary metrics: citation frequency (how often AI systems mention your brand), citation accuracy …
GEO (Generative Engine Optimisation)
Why Your Business Doesn't Appear in AI Search Results (And How to Fix It)
The most common reason your business does not appear in AI search results is weak entity authority. AI systems like ChatGPT, Perplexity, and Google AI Overviews …
GEO (Generative Engine Optimisation)
Your Competitors Appear in AI Answers and You Don't — Here's Why and How to Fix It
If your competitors appear in AI answers and you do not, the reason is almost certainly that they have stronger entity authority — the combination of structured …
GEO (Generative Engine Optimisation)
Your SEO Agency Says They Do GEO But Nothing Is Changing — What to Do
If your SEO agency claims to offer GEO but your AI search visibility has not improved after 3-4 months, the most likely explanation is that they are relabelling …
GEO (Generative Engine Optimisation)
Best GEO Tools UK 2026: Regulated Sector Evaluation and Comparison
The GEO Tool Landscape Has Matured — But Not Equally In early 2025, GEO monitoring meant manually querying AI platforms and recording citations in spreadsheets. …
GEO (Generative Engine Optimisation)
GEO Agency Contract Guide: What Should Be in It and What to Negotiate
Why GEO Contracts Deserve More Attention Than SEO Contracts The average UK business spends 23 minutes reviewing an agency contract before signing. For GEO …
GEO (Generative Engine Optimisation)
GEO Agency Pricing Guide 2026: What UK Businesses Should Expect to Pay
The Pricing Conversation Most Agencies Avoid GEO agency pricing in the UK remains opaque. Unlike SEO — where a decade of market maturity has created broadly …
GEO (Generative Engine Optimisation)
GEO and AEO Glossary: 60 Terms Every Marketer Needs to Know in 2026
The Vocabulary of AI Visibility Is Growing Twelve months ago, the GEO lexicon comprised perhaps 30 terms that most practitioners would recognise. By Q1 2026, …
GEO (Generative Engine Optimisation)
GEO for UK vs US Regulated Businesses: Key Differences That Matter
Same Discipline, Different Playbook GEO is a global discipline, but its application in regulated industries is profoundly shaped by local regulatory frameworks, …
GEO (Generative Engine Optimisation)
GEO in 2026 vs 2025: What Changed and What Is Coming Next
A Year That Changed Everything — And a Year That Will Change More Twelve months ago, Generative Engine Optimisation was a concept most UK marketers had heard of …