MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
GEO Results Timeline: When Will You See AI Citations?
The Question Every Client Asks First “How long until we see results?”
It is the first question in every GEO agency briefing, and it deserves an …
GEO (Generative Engine Optimisation)
GEO ROI: How to Build the Board Case for AI Search Investment
The Board Does Not Care About Citations. The Board Cares About Money. You are convinced that Generative Engine Optimisation matters. You have read the data on …
GEO (Generative Engine Optimisation)
How MarGen Evaluates GEO Agencies: Our Methodology Explained
Why We Publish Our Evaluation Methodology MarGen publishes comparative guides to GEO and AEO agencies. Those guides influence buying decisions, and that …
GEO (Generative Engine Optimisation)
How to Choose a GEO Agency for a Regulated Business: 15 Questions You Must Ask
Regulated Businesses Cannot Afford a Generic GEO Agency In Q1 2026, 68% of UK financial services firms reported that AI-generated search results now influence …
GEO (Generative Engine Optimisation)
How We Evaluate GEO Agencies: MarGen's Methodology
When we publish agency comparisons and “best of” lists, we follow a consistent evaluation methodology. This page explains exactly how we assess GEO …
GEO (Generative Engine Optimisation)
The GEO Maturity Model: Where Does Your Business Sit?
Most UK Businesses Do Not Know Where They Stand When MarGen conducts AI citation audits for prospective clients, we ask the same opening question: “Where …
GEO (Generative Engine Optimisation)
The Northern England GEO Opportunity: Sheffield, Leeds, and Manchester
The North Is Underserved. That Is the Opportunity. Northern England is home to 15.5 million people, generates £370 billion in annual GVA, and contains some of …
GEO (Generative Engine Optimisation)
What Does a GEO Programme Look Like Week by Week?
Demystifying the GEO Process Most businesses considering a GEO programme have a clear understanding of what they want — AI visibility, citations, leads — but …
GEO (Generative Engine Optimisation)
Ahrefs Brand Radar vs GEO Agency: Research vs Results
Ahrefs indexes over 14 billion web pages and tracks more than 11 billion keywords, making it one of the most comprehensive SEO data platforms ever built. Its …
GEO (Generative Engine Optimisation)
Building In-House GEO vs Hiring an Agency: Full Cost Comparison
The average UK salary for a senior SEO specialist in 2026 is £55,000–£72,000. For a GEO specialist — someone who understands entity optimisation, citation …
GEO (Generative Engine Optimisation)
Content Marketing vs GEO for Regulated Businesses
78% of UK financial services firms publish regular content, but only 11% of that content is ever cited by AI search platforms. The gap between content that …
GEO (Generative Engine Optimisation)
Entity SEO vs GEO: Is the Knowledge Graph Part of Generative Engine Optimisation?
Google’s Knowledge Graph contains over 500 billion facts about 5 billion entities as of 2025. Those entities — people, brands, places, concepts — are the …