MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
GEO Agency vs GEO Tool: Do You Need Both?
72% of UK businesses that subscribed to a GEO monitoring tool in 2025 still had zero AI citations after six months. The tool showed them the problem. It did not …
GEO (Generative Engine Optimisation)
GEO vs Digital PR: Which Builds Better AI Authority?
Digital PR campaigns generated an average of 24 referring domains per campaign in 2025, according to BuzzStream’s annual report. Those links build …
GEO (Generative Engine Optimisation)
Link Building vs GEO Citation Building: What's the Difference?
The average cost of acquiring a single high-quality backlink in the UK reached £320 in 2025, up 28% from 2023, according to Aira’s annual link building …
GEO (Generative Engine Optimisation)
LLMO vs GEO vs AEO: The Terminology Problem, Solved
A 2026 search marketing survey by Search Engine Journal found that 62% of marketers could not accurately define the difference between GEO, AEO, and LLMO — and …
GEO (Generative Engine Optimisation)
Otterly AI vs GEO Agency: DIY vs Hire
Otterly AI processes over 500,000 AI search queries per month for its users, making it one of the fastest-growing AI visibility monitoring platforms since its …
GEO (Generative Engine Optimisation)
Peec AI vs GEO Agency: What's the Difference?
Peec AI tracked over 2 million AI-generated responses across ChatGPT, Perplexity, and Google AI Overviews in 2025, making it one of the most comprehensive GEO …
GEO (Generative Engine Optimisation)
Profound AI vs GEO Agency: Enterprise Tracking vs Managed Programme
Profound AI raised $3.5 million in seed funding in 2025, positioning itself as the enterprise-grade solution for AI search visibility tracking. Its platform …
GEO (Generative Engine Optimisation)
Semrush AI Toolkit vs GEO Agency: Is the Tool Enough?
Semrush reported 117,000 paying customers in Q4 2025, making it the most widely adopted SEO platform in the world. Its AI Toolkit — launched in stages …
GEO (Generative Engine Optimisation)
Traditional SEO vs AI SEO: What Changes and What Stays the Same
By March 2026, 47% of all UK search sessions involve at least one AI-generated element — whether that is a Google AI Overview, a ChatGPT query, or a Perplexity …
GEO (Generative Engine Optimisation)
Writesonic GEO vs GEO Agency: AI Content Tools vs Specialist Strategy
Writesonic serves over 5 million users and generates more than 25 million words per month across its platform. In 2025, it added a “GEO Mode” to its …
GEO (Generative Engine Optimisation)
Ahrefs Brand Radar vs Peec AI: GEO Tool Comparison 2026
Quick answer: Ahrefs Brand Radar adds AI brand visibility monitoring to one of the world’s largest SEO research databases. Peec AI is a purpose-built …
GEO (Generative Engine Optimisation)
HubSpot AI Search Grader vs Peec AI: Free Assessment vs Paid Monitoring 2026
Quick answer: HubSpot’s AI Search Grader is a free tool that provides a one-time snapshot of your brand’s AI search visibility. Peec AI is a paid, …