MarGen Blog
Insights on GEO,
AEO & AI Visibility.
Expert analysis on Generative Engine Optimisation, AI citation authority, and how B2B brands win visibility in the age of AI search.
GEO (Generative Engine Optimisation)
GEO for Recruitment Firms: Winning AI Visibility With Candidates and Clients
Candidates and Clients Are Both Asking AI — Is Your Firm Being Recommended? Recruitment is a dual-audience business. You need to be visible to candidates …
GEO (Generative Engine Optimisation)
GEO Glossary: 50 Terms Every Regulated Sector Marketer Needs to Know
The Language of AI Visibility Generative Engine Optimisation is a young discipline with a rapidly expanding vocabulary. For regulated sector marketers — in …
GEO (Generative Engine Optimisation)
Harley Street Private Healthcare GEO: AI Visibility for Private Specialists
Private Patients Are Asking AI Before They Ask Their GP The referral pathway for private healthcare in the UK has changed. Patients — particularly self-pay …
GEO (Generative Engine Optimisation)
How AI Is Changing the B2B Buyer Journey in Regulated Sectors
The Research Phase Has Been Permanently Altered The B2B buyer journey in regulated sectors — financial services, legal, healthcare, engineering, professional …
GEO (Generative Engine Optimisation)
How to Choose a GEO Agency: 12 Questions to Ask Before You Hire
The GEO Agency Market Is Growing. So Is the Risk of Hiring the Wrong One. Generative Engine Optimisation is one of the fastest-growing disciplines in UK digital …
GEO (Generative Engine Optimisation)
Perplexity vs Google AI Overviews for UK Regulated Sectors
Two AI Search Platforms, Two Different Risk Profiles UK regulated businesses — financial services firms, law practices, healthcare providers — face a unique …
GEO (Generative Engine Optimisation)
Red Flags When Hiring a GEO Agency: 9 Warning Signs to Watch For
GEO Is Real. Not Every Agency Offering It Is. Generative Engine Optimisation has moved from emerging discipline to commercial priority for UK businesses faster …
GEO (Generative Engine Optimisation)
Resource Centre: GEO, AEO, and AI Visibility Guides for UK Businesses
Everything You Need to Build AI Visibility This is MarGen’s central learning hub — the single page that connects you to every guide, comparison, sector …
GEO (Generative Engine Optimisation)
Speakable Schema and Voice Search for B2B in 2026: Still Relevant or Quietly Dead?
The Promise That Didn’t Quite Materialise Voice search was supposed to transform B2B marketing. By 2020, according to the predictions that circulated …
GEO (Generative Engine Optimisation)
Zero-Click Search in Regulated Sectors: Why Being Cited Still Matters Without a Click
The Click Is Disappearing. The Citation Is Not. Zero-click search — where a user gets their answer directly from the search results page without clicking …
GEO (Generative Engine Optimisation)
AI SEO Hub: The Relationship Between AI SEO, GEO, and AEO
The terminology around AI-driven search optimisation has become genuinely confusing. AI SEO, GEO, AEO, AIO, SXO — each term describes a real discipline, but the …
GEO (Generative Engine Optimisation)
Case Study: How an IFA Practice Became the AI-Cited Answer for Consumer Duty Queries
In late 2025, a mid-sized IFA practice based in the Midlands approached MarGen with a specific problem. They had invested significantly in their Consumer Duty …